12:05
Louis Vuitton commercial. Where will life take you? LV 形象廣告
去年村上隆幫Louis Vuitton 設計的 "Superflat Monogram" Japanese Cartoon 還讓大家記憶深刻.
今年Louis Vuitton為了慶祝152周年, 委託Groupe Ogilvy Paris 製作了一支電視形象廣告Where will life take you? 透過旅行概念廣告來傳遞品牌精神及品牌核心價值: 旅遊--是情感的體驗,啟發自我的過程, 也是Louis Vuitton 150多年來的核心價值.
這支廣告以旅遊概念出發, 廣告中的文字發人深省但也十分接近我個人對旅遊的定義:
旅程不只是旅遊, 是一個過程, 一個探索. 自我探索的一個過程.
旅程中自己和自己對話, 不只看見世界 也深刻的體驗.
人生是一段旅程, 你將被帶領到哪裡?
"What is a joutney?
A journey is not a trip.
It's not a vacation.
It's a process. A Discovery.
It's a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world,
but how we fit in it.
Does the person create the journey
or does the journey create the person?
The journey is life itself.
Where will life take you?"
連結官網觀賞Louis Vuitton 廣告影片(畫質較YOUTUBE好 而且是寬螢幕的喔!!)
Louis Vuitton平面廣告
About the campaign 載自Louis Vuitton official website.
COUNTLESS JOURNEYS 無盡的旅程
COUNTLESS EMOTIONS 無盡的情感
旅遊--是情感的體驗,啟發自我的過程, 也是Louis Vuitton 150多年來的核心價值. 近年來已發展成為全球最大時尚品牌之ㄧ. Louis Vuitton 並以兩種截然不同卻相輔相成的方式來傳達品牌的精神: 除了每季向大家展現最新的時尚概念,同時亦會展開一個以傳達品牌核心價值的全新廣告系列.
Louis Vuitton 透過數位世界傑出名人--由戈巴契夫、凱薩琳丹妮芙、阿格西與葛拉芙等旅行平面廣告宣揚這份信念. 在國際知名人物攝影師Annie Leibovitz 靈巧的鏡頭下, 捕捉他們最自然流露和真摯的情感.
Louis Vuitton 對環保工作依向極為關注. 而透過宣傳品牌核心價值, 更是推動環保的最佳時機, Gore's Climate Project 是一項對抗全球暖化的世界行動, 與Louis Vuitton 的環保理念不謀而和.
Travel is an emotional experience, a process of self-discovery.
It has also been the defining value of Louis Vuitton for more than 150 years. More recently, Louis Vuitton has established itself among the world's leading fashion houses.
This enables Louis Vuitton to communicate in two different but complimentary ways:
with seasonal fashion statements and a long-term campaign about Louis Vuitton 's core values.
To convey the message, Louis Vuitton chose personalities of extraordinary stature: Mikhail Gorbachev, Catherine Deneuve, Andre Agassi and Steffi Graf.
And only the world's foremost portrait photographer, Annie Leibovitz, could have captured their emotional depths in such fresh, unexpected fashion.
Louis Vuitton also has a long-standing commitment to enviromental responsibility.
The core-values campaign is therefore a perfect opportunity to promote this cause, and Al Gore's Climate Project is a natural match, a truly worldwide initiative to fight global warming.
村上隆"Superflat Monogram" Japanese Cartoon
今年Louis Vuitton為了慶祝152周年, 委託Groupe Ogilvy Paris 製作了一支電視形象廣告Where will life take you? 透過旅行概念廣告來傳遞品牌精神及品牌核心價值: 旅遊--是情感的體驗,啟發自我的過程, 也是Louis Vuitton 150多年來的核心價值.
這支廣告以旅遊概念出發, 廣告中的文字發人深省但也十分接近我個人對旅遊的定義:
旅程不只是旅遊, 是一個過程, 一個探索. 自我探索的一個過程.
旅程中自己和自己對話, 不只看見世界 也深刻的體驗.
人生是一段旅程, 你將被帶領到哪裡?
"What is a joutney?
A journey is not a trip.
It's not a vacation.
It's a process. A Discovery.
It's a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world,
but how we fit in it.
Does the person create the journey
or does the journey create the person?
The journey is life itself.
Where will life take you?"
連結官網觀賞Louis Vuitton 廣告影片(畫質較YOUTUBE好 而且是寬螢幕的喔!!)
Louis Vuitton平面廣告
About the campaign 載自Louis Vuitton official website.
COUNTLESS JOURNEYS 無盡的旅程
COUNTLESS EMOTIONS 無盡的情感
旅遊--是情感的體驗,啟發自我的過程, 也是Louis Vuitton 150多年來的核心價值. 近年來已發展成為全球最大時尚品牌之ㄧ. Louis Vuitton 並以兩種截然不同卻相輔相成的方式來傳達品牌的精神: 除了每季向大家展現最新的時尚概念,同時亦會展開一個以傳達品牌核心價值的全新廣告系列.
Louis Vuitton 透過數位世界傑出名人--由戈巴契夫、凱薩琳丹妮芙、阿格西與葛拉芙等旅行平面廣告宣揚這份信念. 在國際知名人物攝影師Annie Leibovitz 靈巧的鏡頭下, 捕捉他們最自然流露和真摯的情感.
Louis Vuitton 對環保工作依向極為關注. 而透過宣傳品牌核心價值, 更是推動環保的最佳時機, Gore's Climate Project 是一項對抗全球暖化的世界行動, 與Louis Vuitton 的環保理念不謀而和.
Travel is an emotional experience, a process of self-discovery.
It has also been the defining value of Louis Vuitton for more than 150 years. More recently, Louis Vuitton has established itself among the world's leading fashion houses.
This enables Louis Vuitton to communicate in two different but complimentary ways:
with seasonal fashion statements and a long-term campaign about Louis Vuitton 's core values.
To convey the message, Louis Vuitton chose personalities of extraordinary stature: Mikhail Gorbachev, Catherine Deneuve, Andre Agassi and Steffi Graf.
And only the world's foremost portrait photographer, Annie Leibovitz, could have captured their emotional depths in such fresh, unexpected fashion.
Louis Vuitton also has a long-standing commitment to enviromental responsibility.
The core-values campaign is therefore a perfect opportunity to promote this cause, and Al Gore's Climate Project is a natural match, a truly worldwide initiative to fight global warming.
村上隆"Superflat Monogram" Japanese Cartoon
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